IMPORTANT OBJECTIVES FOR SUCCESSFUL BUSINESSES

 • Find a business appealing to the most people, not a product that appeals to a niche market

 • Find a business that offers services that fill a big need

 • Find a business that sells itself over and over again

 • Find a business that does not require continuous selling

 • Find a business you can run part-time, one that allows you to choose the hours to suit your schedule until you are in a comfortable position to commit full-time

 • Avoid a business with high overhead

 • Find a business that is recession proof

 • Find a business which returns your initial investment quickly and continues to provide expansion capital at a fast rate

 • Find a business with excellent tax advantages

 • Find a business with an investment you can afford